361. Habits of an Impactful Donor Relations Officer - Lynne Wester and T. Clay Buck
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Overview
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn’t miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They’re sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don’t miss this action-packed episode created with the modern donor relations officer in-mind🤝
Special Guests
Lynne Wester, Principal and Founder of The DRG Group
T. Clay Buck, Principal and Founder of TCB Fundraising
“If you don’t have an attitude of gratitude, the work you are doing isn’t as meaningful. People choose to give to us, and we need to be grateful for those who do give.”
Episode Transcript
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Episode Highlights
Asking the bigger question as a donor relations officer (2:50)
3 Daily Habits for the donor relations officer (6:25)
Living life with an attitude of gratitude
Look for the unsung heroes - work on advocating for those folks
Be a proactive problem solver
Relationships to prioritize in donor relations (11:45)
Do This / Not That (15:15)
KPIs that Matter / Don’t Matter (22:55)
Mental Health Minute (27:50)
Powerful quotes
“If you don’t have an attitude of gratitude, the work you are doing isn’t as meaningful. People choose to give to us, and we need to be grateful for those who do give.” -Lynne
“Loyal donors are the bedrock of our industry and they often get overlooked. I’m a fierce advocate for loyal donors.” -Lynne
“There is nothing better than someone who helps me solve a problem, or thinks proactively about the problem.” -Lynne
“True philanthropists will understand, believe, and carry forward.” -Clay
“The number one measure of success is donor retention.” -Lynne
“If you are not keeping your donors, there's no point in fundraising.” -Lynne
“Because we need you. The sector needs you. And as cliche as it may sound, you cannot pour from an empty vessel. You can't.” -Clay
CONNECT WITH LYNNE
Website / LinkedIn / Twitter / Instagram / Listen to Lynne’s We Are For Good Episode’s: 23 / 179 / 239
CONNECT WITH CLAY
Website / Twitter / LinkedIn / Listen to Clay’s We Are For Good Episode 287
Connect with Jon
Connect with Becky
Episode Sponosor
Studio Selfie
Julie Confer, Becky Endicott, Jon McCoy, T. Clay Buck + Lynne Wester
