331. Measuring Impact, Leveraging Data + A Crash Course on NFTs for Nonprofits - Nick Lynch

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Overview

Meet N ick. This childhood cancer survivor and nonprofit advocate is passionate about measuring impact - for good. He's combined his savvy tech background with social media analytics and measurement software allowing global causes, influencers, and organizations to collaborate and measure their cumulative influence and impact. Plus, he's giving us a crash course in NFTs 🤔

💡Learn:

Measuring impact + key metrics to keep our eyes on
Creator Economy + flexing influencer marketing
Intersection of creating content + building community
NFTs for nonprofits (what the heck are they??)

Today’s Guest

Nick Lynch, Co-Founder and CEO, Collidescope.io

“Nonprofits are not only mission deliverers, nonprofits are media platforms themselves. People go to them to consume information. Organizations and corporations want to be aligned with them. There’s massive value in that.”

— Nick Lynch, Co-Founder and CEO, Collidescope.io

Episode Transcript

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Episode Highlights

What Nick has learned since we last talked (3:00)
Changing landscape of the nonprofit sector (7:00)
Measuring Impact and Leveraging Data (11:00)
Key Metrics Organizations should be measuring (14:00)
Creator Economy + Influencer Marketing (17:00)
Powerful moment of philanthropy for Nick (36:00)
Nick’s One Good Thing: Pull up and show up. (40:00)
Connect with Collidescope (41:00)

Powerful quotes

“Nonprofits are not only mission deliverers, nonprofits are media platforms themselves. People go to them to consume information. Organizations and corporations want to be aligned with them. There's massive value in that. ” -Nick

“You could do a campaign that reached a million people, that 10,000 people clicked on and 1000 people engaged in. But, if nobody signs the petition, or if nobody signs up to be a volunteer, or if nobody donates, the ROI calculation is lopsided.” -Nick

“We want to make sure that we're driving direct correlations between marketing outcomes and mission outcomes.” -Nick

“I believe this is the future.” -Nick

“You got to start with one person, pull them up into what you're doing in your community, your mission, and then use the power of the two, to pull up four, and so on and so forth. That's my mentality for all of this in terms of community building and content creation.” -Nick

“Everyone is an influencer.” -Nick

“Be open to this nuance of the fact that people are engaging and exchanging goods in different ways and how your nonprofit's mission can be a part of that story.” -Becky

“When we link arms and get in lockstep, we can move so much faster. And if our values align, and we're all chasing the same thing who cares who gets the credit, let's just move faster toward it.” -Becky