318. Grassroots Phenomenon: The New Playbook for Democratizing Philanthropy - Alison Moore, Comic Relief US
Listen to this episode
Overview
Meet Alison. This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots campaigns and taking it outside the walls through multi-channel engagement. Tune in for the bold insights and stay for the full display of red-nose-wearing evolved leadership.
💡Learn
Red Nose Day: inception story & where it is today
Collaboration + Innovation among public/corporate/nonprofit partners
Millenials & GenZ philanthropists
Mission of Comic Relief US
Today’s Guest
Alison Moore, CEO, Comic Relief US
“My path and my journey has been informed by a series of of unlocking things and an insatiable curiosity.”
Episode Transcript
Download Full Episode Transcript
Episode Highlights
Alison’s story and journey to where she is today (5:15)
Overview of Comic Relief USA (14:10)
Founding of Red Nose Day in the UK (15:00)
Bringing Red Nose Day to the US (16:30)
Their approach to fundraising (23:25)
Millennials and philanthropy today (25:15)
How to spark engagement (27:25)
Innovation + Collaboration to Deepen Impact (34:55)
A powerful moment of philanthropy (39:30)
Alison’s One Good Thing: Focus on Curiosity. (42:15)
Powerful quotes
“My path and my journey has been informed by a series of of unlocking things and an insatiable curiosity.” Alison
“When you say democratize philanthropy it sounds like a very fancy way to describe it. It really means that you don’t have to be Rockefeller, a Carnegie or Bezos to give. Anyone can give and then make a difference. 75% of millennials describe themselves as a philanthropist.” -Alison
“Philanthropy is about taking on the kind of action yourself and then doing it, and rinse and repeat.” -Alison
“Let’s start to create spaces and framing and environments that it’s not only fun and engaging and thought provoking and eye opening, but there is also ease of transaction.” -Alison
“Find a way to take your gift, pour it into something. Everybody can be a philanthropist. Everybody can do something.” -Becky
🎥 Video mentioned by Jon
Alison Moore at the 2022 CECP Summit
Connect with Comic Relief US
Website / Facebook / Twitter / Instagram / TikTok
Connect with Jon
Connect with Becky
Episode Sponosor
Studio Selfie
Julie Confer, Becky Endicott, Jonathan McCoy & Alison Moore
