301. Unleashing the Power of SEO + Content to Grow Your Mission - Rafi Norberg
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Overview
Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!
💡Learn
How SEO is different from the other ways people show up in marketing
The 3 pillars you need to have right to flex SEO for your mission
How to convert traffic into leads
How to flex SEO to ensure your content shows up in many places
Today’s Guest
Rafi Norberg, President, Nexus Marketing Agency
“Making it easy for people, no matter where they’re at, in relation to their understanding of your organization, to get involved and leave some information is is the best thing you can do.”
Episode Transcript
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Episode Highlights
Rafi’s story and journey to where he is today (3:00)
Overview of SEO + the opportunity if you leverage it well (8:30)
Myths around SEO (10:00)
How SEO is different from the other ways people show up in marketing (12:00)
3 SEO pillars people need to think about (15:00)
Keywords (23:00)
Leveraging SEO to help with syndication (26:00)
Where SEO is going (30:00)
Converting traffic into leads (33:00)
A powerful moment of philanthropy in Rafi’s life (37:00)
Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)
Powerful quotes
“Search engine optimization is a universal skill.” -Rafi
“You want to be stacking on top of the brand building that you're already doing.” -Rafi
“This is how we can all do our 1% shift. What content do you have authority over in your own domain that you could point to, to lift other people?” -Jon
“How do we get something up there, that's going to make us 1% better today?”
-Rafi
“If it's overwhelming, it's useless".” -Rafi
“Making it easy for people, no matter where they're at, in relation to their understanding of your organization, to get involved and leave some information is is the best thing you can do.” -Rafi
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