257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Listen to this episode
Overview
Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Nonprofit Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!
“Make sure that your messages are configured for the medium in which they are delivered.”
Episode Transcript
Download Full Episode Transcript
Episode Overview
Tone setting (1:00)
We want your voice to be part of these conversations: (2:00)
We Are For Good Podcast Voicemail - leave us a question!
Marketers disguised as fundraisers (3:00)
A starting place for building your nonprofit marketing (7:30)
Brand identity + launching a new visual identity (10:00)
Telling your story externally and with confidence (16:00)
Building your social media strategy (24:00)
Powerful quotes
“We want to hear from you and we want to dive into your questions.” -Jon
“This is a time for us to put out there what is no your hearts and minds and we will give you tools and playlists.” -Becky
“It really requires you to listen. As marketers it feels like a push industry. It will never work in symbiotic fashion if you don’t pull in other voices.” -Becky
“Your email list is one of the greatest sources of currency.” -Becky
“When you roll all of that together, you have a beautiful storyline and it all points back to what you are trying to do.” -Jon
“Save that content, publish it as a blog, and pull the story in as you talk about it.” -Jon
“Make sure that your messages are configured for the medium in which they are delivered.” -Becky
“Think about your values. In your founding journey, this is going to be one of the first things you will do. Think about how you can storytell these.” -Jon
“Batching can help you think a lot more strategically.” -Jon
“LinkedIn is having a moment. We’re watching it because the content sticks around for so long. If you don’t have a LinkedIn profile for your organization, set one up.” -Becky
“If you're connected to the company profile on LinkedIn, each month you can invite 100 people to follow your page.” -Jon
“It feels like a small thing, but if you’re trying to build something that swells overtime, it’s about the one off.” -Jon
NONPROFIT MARKETING TRUTHS 👇
People matter
Optics matter
Story matters
Resonance matters
Authenticity and vulnerability matters
Your brand matters
Nonprofit Marketing Playlist 🎧
How to Grow an Email List - Ep. 20, Jess Campbell
The Future of Donor Relations - Ep. 23, Lynne Wester
Level-Up your Nonprofit's Online Marketing - Ep. 70, Dana
Syndication Mindset (aka: how to take one really good piece of content and spread it everywhere!) - Jon and Becky
Social Media - setting goals, tracking metrics, finding your unique voice & measuring your success - Ep. 173, Christina Edwards
Making Your Website Irresistible to Donors and Raise More Money - Pt. 1 - Ep. 83
Making Your Website Irresistible to Donors and Raise More Money - Pt. 2 - Ep. 86
Reimagine Corporate Partnerships + Discover The Lost Art of Connecting - Ep. 75, Susan McPherson
Defining Your Brand Purpose... and Bringing it to Life (aka: storytelling!) - Ep. 231
Building Online Campaigns - Ep. 183, Caroline Fothergill
How to change the way you’re asking for money - Ep. 60, Mallory
Back-to-Basics Annual Giving - Ep. 123, J&B
Connect with Jon
Connect with Becky
Episode Sponsored by
