The Positive Impact of Charity Golf Events on Communities

Events

May 31

There’s no doubting it—your nonprofit makes your community better. Nonprofits address important social issues, fill gaps in essential community services, foster innovation and creativity, promote civic engagement, and improve the quality of life for residents. So when your nonprofit hosts a charity golf tournament to raise money for your work, the event has the capacity to positively impact the community where it takes place. Truly, golf tournaments can become more than just simply a fundraising strategy, but a mechanism to create wide-ranging connections and build community.

Let’s dive into how organizing a charity golf tournament goes beyond fundraising to have a positive impact on the community as a whole.

1. They raise money and awareness for important causes.

Nonprofits tackle critical issues in communities everywhere. From healthcare, hunger, and education to animals, the environment, veterans causes, and everything in between, nonprofits solve problems and serve communities in important ways.

Of course, funds are necessary for these organizations to fulfill their mission! The game of golf has a long history of philanthropy, and nonprofits of all types and sizes are tapping into its giving power to raise mission-critical dollars. Even public service organizations, like school groups and booster clubs, can hold a charity golf tournament to fundraise for important initiatives. But golf tournaments do much more than just drive revenue—they also spread the word about your cause, raise the profile of the organization, and make meaningful connections with community members and businesses.

2. They create partnerships with local businesses.

Sponsorships are a key part of a successful charity golf tournament, typically bringing in the bulk of the event’s revenue. Sponsorships also help create connections and partnerships—sponsoring businesses benefit from brand exposure and an association with a charitable cause, golfers learn about and engage with local businesses in new ways, and nonprofits gain sponsorship revenue and build long-term relationships and broader partnerships.

Golf tournaments put your organization in a unique position to offer sponsors premium exposure to your event’s field. Capitalize on this position by building lucrative sponsorship packages that appeal to potential sponsors. GolfStatus recommends targeting these types of businesses for golf tournament sponsorships:

Food and beverage: restaurants, bars, beverage distributors
Healthcare: primary care physicians, chiropractors, orthodontists, physical therapy practices
Sports and fitness: gyms, sporting goods stores, golf equipment stores
Home services: builders, architects, real estate agents, contractors
Financial services: wealth management services, insurance agents, banks, credit unions
Luxury brands: jewelers, high-end clothing brands, boutiques
Travel companies: car dealerships, travel agencies, hotels, resorts

When you make your sponsorship pitch, it’s worth noting that golfers have an above-average net worth, making them the ideal client or customer for a number of businesses.

3. They foster community spirit and volunteerism.

Charity golf fundraisers are centered around the game of golf—making them a fun way to rally your community around a worthy cause. Whether folks are golfing, sponsoring, volunteering, or donating to your fundraiser, golf events bring together strangers and friends for a common purpose that creates a sense of camaraderie and teamwork. What’s more, nonprofits who are looking for fresh fundraising ideas can use a golf tournament as a unique way to build community, encourage volunteerism, and strengthen community connections in the process. They give community members the opportunity to actively participate and engage with your cause, connect with like-minded individuals, forge new relationships, and give back to their community.

4. They’re fun for a variety of audiences.

Golf has been incredibly popular the past few years. It’s an outdoor, low-impact sport that can be played by people of all ages, fitness levels, and skill levels. Golf’s boom in popularity, and its unique fundraising power, makes a charity golf tournament an ideal fundraising event for any nonprofit to try.

Golf tournaments also come with a number of options to help make the event fun and accessible for more people:

Most charity tournaments are scrambles (which, in a nutshell, allows all players to tee off, choose the best shot, and play their subsequent shots from that spot until the ball is holed). This format makes golf events more enjoyable for players of all skill levels and less intimidating for beginners.
Consider including different rounds or flights based on the skill/experience of golfers to ensure everyone feels appropriately challenged and has a good time.
Offer a golf clinic, social gathering, or other accompanying non-golf activity for spouses of golfers or others that want to be part of the fundraising event, but don’t necessarily want to play golf.
Host a mini golf tournament instead of a regulation golf event to better involve beginners and families.

Success Story: Swing Away Hunger Golf Classic

Million Meal Movement (MMM), a nonprofit based in Indianapolis, Indiana, addresses hunger while also promoting volunteerism. In Indiana alone, over one million people—and one in five children—are food insecure and don’t know where they’ll get their next meal. Meals packed by MMM volunteers and corporate events go directly to local food banks where they’re distributed to families that need them.

MMM launched an annual golf fundraiser in 2021 and has raised tens of thousands of dollars to feed Indiana’s hungry. But the outcomes have gone far beyond just dollars raised! The golf fundraiser introduced new people and donors to the mission and introduced new corporate partners to the organization. In fact, multiple companies signed on for corporate meal-packing events after the golf tournament, creating new partnerships for MMM, prompting more volunteers to get involved, and involving different parts of the community to get food to the people that need it.

Wrapping Up

Indeed, communities stand to benefit from charity golf tournaments as much as the benefiting nonprofit. Important causes get the dollars they need, businesses and community members come together for a common purpose, and people spend a fun day on the golf course.

If you’re intimidated by the prospect of planning a golf tournament—particularly if you’re not a golfer or don’t have much experience with the sport—don’t be! Golf event management software tools and features are available to help streamline planning and guide you every step of the way to ensure a fun, successful community event.

Logan Foote, Sales and Education Manager at GolfStatus

Logan Foote has been around the game of golf nearly his entire life. He first picked up a club at the age of four, and despite thousands of attempts, he’s never had a hole-in-one. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales. Logan came to GolfStatus in 2017, where he channels his passion for golf to help nonprofits raise money through the game. As Sales and Education Manager, Logan oversees a team that works with thousands of nonprofit clients to maximize their golf fundraisers with the GolfStatus platform, and shares his golf fundraising expertise through GolfStatus’s free educational webinars. He lives and golfs in Lincoln, Nebraska with his wife and three sons.