Posts in Storytelling
242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

Read More
236. What Matters Right Now: Ethical Storytelling - Jonathan McCoy, CFRE, Becky Endicott CFRE, and Vik Harrison

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytelling with Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.

Read More
235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson

Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

Read More
231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.

Read More
230. What Matters Right Now: Leaders as Thought Leaders - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya

Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic.

Read More
228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky

Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement.

Read More
211. Good Humans of 2021 - Sue Ann Arnall

Meet Sue Ann. She's a mother, writer, philanthropist, humanitarian, justice warrior, and member of the Giving Pledge. Spending just a few minutes in Sue Ann's wake makes one acutely aware that she's always looking out for the little guy. The Arnall Family Foundation focuses on child welfare, animal welfare, and criminal justice reform, while Sue Ann focuses her personal passion on solutions that lower the incarceration rate and racial disparity among African American men in U.S. jails and prisons. Her class, warmth, grace, and compassion blew us away. Pretty proud to say this is a friend who represents the best of home. Thank you Sue Ann 🙏

Read More
210. Good Humans of 2021 - Trinity Heavenz

Meet Trinity. Friends, we are truly honored to share this story of an incredibly resilient, compassionate Ugandan entrepreneur who's upskilling the next generation of African businesses by empowering its rising digitally-savvy youth. This 29-year-old social entrepreneur is sharing his harrowing story from the Kampala slums to build era92, a youth creative social enterprise working to end youth unemployment through design, arts and technology. Please dignify the courage, optimism and hope found in this episode. Trinity, thank you for trusting us to share this story. You are truly our hero🙏 We join you in supporting efforts to build Africa's youth-powered movements!

Read More
207. Creative Ways to Grow Revenue for Your Nonprofit + Building Inclusive Narratives - Kimberly O'Neil

Meet Kimberly. She's an award-winning professor, executive leader, and social good expert who served as the youngest African-American female city manager in U.S. history [insert standing ovation]. As a proponent of bringing socially good businesses, community and local governments, together she's fighting to increase impact awareness. We're talking through creative ways to bring in revenue via entrepreneurial tools and discussing inclusivity awareness. It's a convo good for the head and heart.

Read More
187. Humility-Based Leadership Unlocking a Global Impact - Lola Adedokun

Meet Lola. She's the director of the African Health Institute and the Program Director for Child Well-Being at the Doris Duke Charitable Foundation. She is a powerhouse of ideas, experiences, and knowledge with a passion for closing the inequitable gaps we are all too aware of in our communities and across Africa. Today's chat centers on data, humility, and listening.

Read More
186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧

Read More
180. Developing a Magnetic Brand: Using Instagram to Build Community - Carolyn Stine

Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Instagram Strategist teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG.

Read More
136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.

Read More
127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Steel yourself for an epic conversation with a seriously good human.

Read More
125. The Mission of The Exodus Road: Strategically Fighting Human Trafficking - Laura Parker

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit focused on eradicating human trafficking because she simply couldn't look away. What began by running undercover work alongside SE Asian police grew into their nonprofit, The Exodus Road. Her story is shocking. Heartbeaking. Hopeful. Inspiring. And it's looking for a compassionate army to help them find and free victims worldwide... You game?

Read More
123. Back to the Basics: Annual Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Here's the thing. We all have something to learn in this space, but sometimes we're too shy/embarrassed/bored to ask for a basic tutorial. We've been there🙋‍♀️🙋‍♂️ So Jon + Becky are launching a new Friday series called Back to Basics. We're going to be diving into the fundamentals of donor relations, operations, planned giving, events, campaigns, branding and several other general development topics. Why? Because we see a lot of young professionals joining our sector, as well as those who have left for-profit to chase the social good dream and just other Do Gooders looking to help their passion organizations. We want you trained quickly so you can do your thing on the front lines❤️ We'll talk strategy, structures, examples and our own success and failures. So tune in as we kick off our convo with Basic to Basics: Annual Giving.

Read More
120. Get to Know Us. Part 2. Jon Interviews Becky - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.

Read More
117. Get to Know Us. Part One. Meet Jon. - Jonathan McCoy, CFRE & Becky Endicott, CFRE

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.

Read More
115. Real Talk: Why Nonprofits Must Dream Bigger - Dan Pallotta

Meet Dan. His TED Talk "The Way We Think About Charity is Dead Wrong," went viral less than a decade ago and has been viewed millions of times by starry-eyed dreamers everywhere who are intent on using their creativity and innovation to do good. [insert image of us frantically waving as some of these believers] We're talking nonprofit disruption, marketing, involving your kids in philanthropy and generally working hard not to fangirl over him too much. Join us for the convo we've been waiting to have since the first time we hit play.

Read More
114. Season 2 Recap - Jonathan McCoy, CFRE and Becky Endicott, CFRE, and Julie Confer

Jon, Becky and Julie are taking you behind the studio curtain. It's our Season 2 Recap! Get ready for our Season-2-in-Review discussion where you'll learn our favorite episodes, favorite mic drop moments and the greatest takeaways offered these last four months. If you're a Cliff Notes-kind of note taker, this is the quickest way to learn about the best-of-the-best of our convos since January.

Read More