531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

Digital Strategy, Marketing, Donor RelationsAndie MurphyMarch 6, 2024batch22, trends, marketing, digital strategy, donor relationsComment

512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡

Community, Diversity and InclusionAndie MurphyFebruary 21, 2024batch22, trends, community, donor relationsComment

490. Stop Soldier Suicide's Work to Support Veterans' Mental Health - Crystal Clark

Meet Crystal. We first met her on LinkedIn where she slid into our DM and just filled our cups to the brim with her kindness☕️ She then quickly became an unofficial member of the We Are For Good hype squad📣 Beyond being a devoted listener, she takes her passion for learning and growing to the next level by sharing insights with her team. We’re exploring Crystal's journey, from her roots as a teacher to her work at Stop Soldier Suicide, which has been fueled by a lifelong commitment to building community. Stop Soldier Suicide is on a relentless pursuit of innovation to reduce veteran suicide. Their team is constantly evolving by trying new things, learning from data and creating groundbreaking initiatives to save lives. Tune in to meet this driving force behind positive change💪

Community Week, Community, Donor Relations, Mental HealthAndie MurphyNovember 22, 2023batch20, community, mental health, donor relationsComment

486. Unlocking Your Working Genius for Innovation + Impact - Dave Raley

Meet Dave. He’s an expert in sustainable innovation🚀 helping nonprofits and businesses create profitable growth. He’s the founder of Imago Consulting, the author of a weekly trendspotting report called 🌊The Wave Report, and the co-founder of the Purpose & Profit Podcast with co-host Carly Berna. On the podcast today, he’s guiding us through the Working Genius framework sharing how it can enable effective collaboration and foster innovation. We’re also diving into how the subscription economy has opened doors for nonprofits to tap into recurring revenue models. Get ready to work in a new way filled with joy and growth. Tune in for insights into how you can elevate collaboration🤝 and innovation⚡ in your workplace.

Operations, Donor Relations, Community, InnovationAndie MurphyNovember 8, 2023batch20, digital strategy, donor relations, operations, InnovationComment

485. Saving Time + Engaging Your Rabid Fans: Automation Tips from SODA - Nicole Nidea

Meet Nicole. Her passion for educating others about organ donation started in 2015💚 That passion has continued to grow as she helped lead the original Student Organ Donation Advocates (SODA) chapter at Washington University in St. Louis 🎓 She then Nicole joined the SODA National Team in 2020 as the volunteer Director of Development and the next year their first full-time employee. This small but mighty team leans into automation to support more than 50 chapters and 20 community partnerships across the country 🤖 She’s sharing lessons learned along the way about how automation can transform an organization with everything from donor engagement to internal processes.

Operations, Donor Relations, Community, InnovationAndie MurphyNovember 6, 2023batch20, digital strategy, donor relations, operations, InnovationComment

459. Real Talk: How to Recruit + Empower a Diverse Team (Replay) - Kishshana Palmer

Meet Kishshana. Educator, speaker, head honcho, coach, you name it. She is the real deal. Kishshana delivers meaningful messages with such wisdom and knowledge. There is power in her words and actions of creating a more inclusive world, not just in the nonprofit sector. Kishshana gives us an insight into creating a more inclusive and diverse workplace as well as real-life experiences that shaped her into the powerhouse she is today. Hunker down with your notepad and a good pen, you’ll want to write this down.

457. 4 Fundraising Tips to Transform Your Fundraising (Replay) - Mallory Erickson

Meet Mallory. This former nonprofit executive director hit rock bottom seven years ago as she burned out on the nonprofit grind. Her saving grace: discovering an uncanny connection between coaching and fundraising. Since then, her unique programs combine her technical fundraising expertise with rockstar coaching skills to address the fears and discomforts around asking for money. And she's got the secret sauce to transform your 2021 fundraising plan. Tune in!

412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd

Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝

Marketing, Digital Strategy, Donor RelationsAndie MurphyApril 19, 2023marketing, digital strategy, strategy, donor relations, batch17Comment

361. Habits of an Impactful Donor Relations Officer - Lynne Wester and T. Clay Buck

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn’t miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They’re sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don’t miss this action-packed episode created with the modern donor relations officer in-mind🤝

Habits Series, Cultivation, Donor RelationsAndie MurphyDecember 9, 2022donor relations, cultivation, fundraising, batch15Comment

351. The Case for Growing Radical Connection: The Generosity Crisis Book Launch! - Nathan Chappell and Brian Crimmins

Philanthropy, Donor Relations, Leadership, StrategyAndie MurphyNovember 16, 2022batch14, donor relations, data, philanthropyComment

349. The Habits of an Impactful Events Fundraiser - Matthew Helmer

Habits Series, Events, Donor RelationsAndie MurphyNovember 11, 2022batch14, events, donor relationsComment

341. Your Giving Tuesday Pep Talk + Playbook - Floyd Jones

Annual Giving, Giving TuesdayAndie MurphyOctober 24, 2022batch14, development, donor relations, annual givingComment

340. Habits of an Impactful Annual Giving Officer - Mike Duerksen

Donor Relations, Habits Series, Annual GivingAndie MurphyOctober 20, 2022batch14, development, donor relations, annual givingComment

328. The Trillion-Dollar Generosity Gap + Re-Envisioning the Donor Advised Fund - Adam Nash

Meet Adam. He believes everyone can be a philanthropist, and he’s on a mission to re-envision donor-advised families to be a tool for everyone. After launching some seriously impressive tech innovations in top leadership positions at Dropbox, LinkedIn and eBay, he turned his sights toward the nonprofit sector. This isn’t your grandma’s donor-advised fund. Daffy is changing the landscape of giving by helping people be more generous, more often.

Strategy, Innovation, Planned GivingAndie MurphySeptember 28, 2022donor relations, giving, philanthropy, batch14Comment

242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

Digital Strategy, Donor Relations, Innovation, StorytellingJulie ConferMarch 11, 2022donor relations, podcasting, storytelling, batch11Comment

239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE & Becky Endicott, CFRE

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.

Donor Relations, StewardshipJulie ConferMarch 4, 2022donor relations, stewardship, cultivation, batch11Comment

101. Donor Relations and Fundraising Collide... For Good - Mark Lanum

Meet Mark. This senior director of donor relations at Brown University believes the road to the next gift goes through stewardship. And the best way to accelerate that process is to strengthen the relationship between donor relations and frontline fundraisers. Join us as we talk about breaking down the silos in our fundraising shops and leaning into the future of donor relations. Mark is hysterical and made this conversation a complete joy. Come learn and laugh with us.

Donor RelationsJulie ConferApril 5, 2021batch5, donor relationsComment

84. How to Leverage Venture Philanthropy to Grow Your Impact -Dr. Angela Jackson

Meet Angela. When you meet someone with a Harvard PhD in Education Leadership, you settle in because you know innovation and genius are going to collide. And yes it did! We're talking to Dr. Jackson about venture philanthropy (what is it?) and exploring how we can leverage our missions to breakthrough to social entrepreneurs. It's a fascinating discussion about developing innovative technical solutions to help missions partner with big dreamers.

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