530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)

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Overview

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

💡Learn

Gen Z's motivations + where they hang out
How to build a Gen Z donor base
How TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impact

Today’s Guests

Duyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor Project

Kathryn Baccash, Head of Communications + Digital Marketing, TWLOHA

Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant

“The quality of the question gets you the right solution.”

— President and CEO, YMCA of Metropolitan Chicago

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights

Gen Z's values, behaviors, and philanthropy (3:30)
Engaging and activating Gen Z supporters through values-driven philanthropy. (12:20)
Gen Z's preferences and behaviors (19:50)
Leveraging influencer marketing for nonprofits (24:10)
How nonprofit organizations can engage Gen Z through advocacy and community building (29:00)
Empowering Gen Z in nonprofit organizations through digital communication. (34:10)
Engaging Gen Z donors through authentic communication (41:20)

Impactful Quotes

They’re ferocious about equality, and they have a hope that change is possible." -Kathryn Baccash

"Gen Z is really grounded in their values.” -Duyen Spigelman

“Gen Z is half as likely to trust brands as Gen X and Boomers. There’s this inherent distrust of the institutional language and voice.” -Alyssa Boger

"Gen Z is looking for ways to feel like they are an extension of the mission, not just a donor to what you are doing as an organization.” -Alyssa Boger

"Gen Z is a powerhouse of generation and one that has just a ton of potential and is already exhibiting those behaviors of a very philanthropically minded generation." -Alyssa Boger

“The biggest thing is to just to not press snooze on this generation.” -Kathryn Baccash