344. Your Storytelling Power Unleashed! How to Connect Authentically + Inspire Action - Ty Spells

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Overview

Meet Ty. This expert storyteller is a connector of people and transformation. She believes storytelling done right can change incorrect narratives, stereotypes, and has the power to shape the future👏 We’re talking about how social impact storytelling should not only move your audience’s hearts, but also move them to take action. Tune in for a convo highlighting what happens when you stop using your messaging to sell your mission and instead focus on inviting people to join your community through authentic storytelling.

💡Learn

Painting a picture of the vision you’re trying to create instead of highlighting the barrier 🎨
The importance of telling a story of transformation completely
Elements of building an authentic story

Today’s Guest

Ty Spells, Senior Strategist of Partnership Activation, Stand Together Foundation

“Individuals can’t join in or work towards or connect with you in community or your work if they can’t see the vision.”

— Ty Spells, Senior Strategist of Partnership Activation, Stand Together Foundation

Episode Transcript

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Episode Highlights

Ty’s story and journey to where she is today (6:00)
Storytelling in today’s digital age (10:00)
Missteps and barriers to sharing your story (13:00)
Breaking through the noise (17:00)
Core elements of building an authentic story (20:00)
How and when to tell the difficult parts of your story (26:00)
A powerful moment of philanthropy in Ty’s life (33:45)
Ty’s One Good Thing: Believe and understand that your personal story matters. You were created to bring about change. Lead with that. (41:00)
How to connect with Ty (42:20)
One thing Becky and Jon are standing on and standing for today (44:20)

Powerful quotes

“Social impact storytelling done well should not only move your audience, but help them to take an action.” -Ty

“You are not trying to sell people on your mission. You're not trying to sell people on why you should be serving, the people you're serving and why it's important.” -Ty

“You want to be sharing with people a vision, invite them to join this community to join your work. And if it's for them, they will lean in. And if it's not, they won't.” -Ty

“Storytelling isn't a sell. It's an invitation.” -Becky

“Individuals can’t join in or work towards or connect with you in community or your work if they can’t see the vision.” -Ty

“A story of transformation needs to be an entire story. You need to tell a story of transformational why your work has worked, or how it impacted your life completely.” -Ty

“Transformation is only clear if I know where they transformed from.” -Ty

“Make it human.” -Ty

“If you don't stand for something, you'll fall for anything. So what is one thing you are standing on and standing for today?” -Ty