566. Transformative Storytelling: Creating Cultures of Change in Nonprofits - Christina Blacken, The New Quo
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Overview
Meet Christina. She’s the founder of The New Quo💭 She’s trained 14,000 leaders across 9 industries using her unique The New Quo Change Model, which uses neuroscience, equity principles, and narrative intelligence (a.k.a the science of story), to help people overcome bias, deepen trust in their relationships, and achieve equitable, status-quo breaking goals. Tune in as we explore how you can build your storytelling muscles + create cultures of storytelling. Spoiler: this episode is for everyone on the team - not just marketing folks ✍️
💡 Learn
The Power of Storytelling
How to use the New Quo Change Model
The importance of questioning assumptions
Today's Guest
Christina Blacken, Founder + Chief Narrative Strategist, The New Quo
“If we’re able to change the narratives that we attach to others and make fuller ones and more accurate ones, we can probably change the world.”
Episode Transcript
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Episode Highlights
Christina’s story and journey to where she is today (3:15)
The New Quo change model (8:00)
Applying The New Quo Change Model at nonprofits (12:00)
The power of personal storytelling (15:55)
Building a culture of storytelling in organizations (16:55)
The role of leadership storytelling (25:00)
Christina’s One Good Thing: Question your assumptions. (34:30)
How to connect with Christina (36:10)
Powerful Quotes
“Change is incremental, and it starts at the interpersonal and when we make small shifts in the things we believe and share, we can have huge shifts in the outcomes of trust in those relationships.” -Christina
“If you find relevant lived experiences that highlight the purpose and the theme that you're trying to push forward, those are the stories to tell.” -Christina
“You don't have to tell every single story of every little thing that's ever happened to you. You want to be intentional with what am I trying to convey? How does this humanize or make empathy for the issue? And if I have a connection, even if it's my own lived connection, how does that help to serve the audience, to genuinely understand this problem?” -Christina
“If we're able to change the narratives that we attach to others and make fuller ones and more accurate ones, we can probably change the world.” -Christina
“One good thing that is a really easy and powerful practice is to question our assumptions.” -Christina
“We have a trust crisis, and story is a process of trust-building. So if we're able to change the narratives that we attach to others and make fuller ones and more accurate ones, we can probably change the world.” -Christina
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