522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley

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Overview

Meet Cameron. He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities🗺️

💡Learn

About Community-First Marketing
How to Leverage Marketing to Scale Impact
Nonprofit Marketing Summit: The Unthinkable Takeaways

Today’s Guest

Cameron Ripley, CEO, Community Boost

“It’s about going one to many.”

— Cameron Ripley, CEO, Community Boost

Episode Transcript

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Episode Highlights

Cameron’s story and journey to where he is today (3:00)
Community-first marketing (5:00)
Headcount vs. Heartcount (6:00)
How we can think differently about our marketing + digital engagement today (10:00)
Building true digital community (15:00)
Top marketing strategies orgs can use to scale their impact (18:00)
Omnichannel strategy case study : The Foster Alliance (20:00)
A powerful moment of philanthropy in Cameron’s life (31:00)
Cameron’s One Good Thing: Be a relentless learner and find inspiration in community + Try Launching a Community. (36:00)

Impactful Quotes

“We envision this transformative horizon of community first marketing, for us it isn’t just a strategy it’s a revolution.” -Cameron

“It’s about going one to many.” -Cameron

“Traditional digital marketing has become transactional, it’s about quantity. We’re only capturing the existing demand. It’s eroding trust. We are experiencing a generosity crisis.” -Cameron

“Community first marketing is about creating demand, not just capturing it.” -Cameron

“1.0 of nonprofit community was in person events. 2.0 was this team peer-to-peer fundraising. 3.0 is recurring giving. 4.0 is digital communities.” -Cameron

“The good news is that this is in our DNA. I see it as additive. We need to keep running the marketing channels that are working, and keep driving giving, but start with your recurring donors.” -Cameron

“It is an iterative process. Listen and adapt to your community.” -Becky

“It’s ok to invest in these things that will give us more visibility and connection.” -Jon

“We’re in a pay to play world. It takes ad investment.” -Cameron

“Keep listening to this podcast. This kind of learning fuels us.” -Cameron