437. Storytelling for Good (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE

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It’s no secret that we believe in the power of storytelling to do more good in the world. In our new Storytelling for Good Friday series, we’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍

💡Learn

Mindsets needed for storytelling
How to incorporate storytelling into your orgs everyday operations
The importance of building your storybank

“Over time you realize we are all storytellers. It is a superpower that we want to help you unlock.”

— Jon McCoy, CFRE, Co-Founder and CEO, We Are For Good

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Episode Highlights

#AMA Question 1: “Who is the hero? (the donor or the beneficiary - or the collective)” (3:30)
The collective is the hero (4:15)
#AMA Question 2: “How do I find the right people’s story to tell - I have no board members to ask?” (9:50)
Engagement signals to look for to help develop your stories (12:00)
Tech tools and resources we love to help you elevate your storytelling (17:00)
Storytelling for Good: We Are For Good Premium Course (21:00)

Powerful Quotes

“The collective is the hero.” -Becky

“Ethical storytelling is the only way.” -Jon

“What if impact was the hero? That is what we are chasing the most. It simply cannot happen without the collective pouring into the cause in many ways.” -Becky

“When you’re storytelling, we need to create such a human story that people see themselves in that story but also see themselves as a catalyst to get to that impact.” -Becky

“The power of collective in the moment, that is the hero. It centers with us saying community is everything. You can’t show up in community and say you are the hero. We are all in this together.” -Jon

“You are playing the long game. Great storytelling, seeing people for who they are, valuing what they bring to the table, you are going to gain a believer in your mission, and storytelling is a great vessel for that.” -Becky

“Go back to your values. When you think about your organizational values, do those board members and volunteers reflect those values?” -Becky

“We have put together a 4 week power course called Storytelling for Good. We are putting a ton of our thoughts, frameworks and tools into this.” -Jon

“Over time you realize we are all storytellers. It is a superpower that we want to help you unlock.” -Jon

Where you can start today: