417. Your Email Marketing Masterclass - Katelyn Baughan

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Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

💡Learn

The importance of email marketing + key KPIs
How to start your email list + create value to grow it
Case studies of orgs doing email well

Today's Guest
Katelyn Baughan, Founder, KB Digital

“The most important thing is to make sure that the right message is getting to the right person at the right time.”

— Katelyn Baughan , Founder, KB Digital

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Episode Highlights

Katelyn’s story and journey to where she is today (2:20)

Tips for starting, analyzing and growing your email list (9:30)
Cutting through the noise in crowded inboxes (20:00)
Case studies (23:00)
A powerful moment of philanthropy in Katelyn’s life (25:00)
Katelyn’s One Good Thing: Take a break and rest. (27:00)

Powerful Quotes

“I have been in digital marketing for over a decade, I have done all of the things, and what I’ve realized is email marketing really is what is moving the needle the most for nonprofits.” -Katelyn

“The most important thing to do is start with an audit of your entire email program. Look at the data and evaluate what is working and not working.” -Katelyn

“Data doesn’t lie.” -Katelyn

“You want to first know how many people are in your database and then how often they’re communicated with, and how active they are. You can draw conclusions from that.” -Katelyn

“I encourage clients to really focus on personalization and segmentation. The most important thing is to make sure that the right message is getting to the right person at the right time.” -Katelyn

“Good content that is valuable is going to get opened.” -Katelyn

“Rest is actually a productive act.” -Katelyn

“Being in the nonprofit space with limited capacity and resources, it is important to take a break so you don’t burn out and continue doing this amazing work.” -Katelyn

“We cannot pour from an empty cup.” -Becky