402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen
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Overview
Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org that gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking our language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀
💡 Learn
Why nonprofits need to think like Fortune 500 brands
The importance of building trust with donors
How to create an effective digital marketing strategy
Today’s Guest
Javan Van Gronigen, Creative Director + Founder, Fifty & Fifty + Donately
“Consumer trust is also part of the nonprofit story. You have to fight for people’s trust, and you have to be authentic to do that.”
Episode Highlights
Javan’s story and journey to where he is today (2:50)
Marketing is Mission - nonprofit digital strategies today (6:45)
How can nonprofits view themselves as a media hub (10:00)
Creating an effective digital marketing strategy (15:00)
Case Study (22:00)
A powerful moment of philanthropy in Javan’s life (25:00)
Javan’s One Good Thing (30:00)
How to connect (32:00)
Episode Transcript
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Powerful Quotes
“For nonprofits, it’s recognizing you are still a business.” -Javan
“You are still selling a story. We all create purpose and vision and the legacy we leave. You have to invite people into that story.” -Javan
“The big players have the ability to put all those pieces together. You have to be willing to think of yourself as moving customers, donors, and volunteers through an engagement funnel.” -Javan
“You can zoom out and see that the mission is also about changing narratives.” -Jon
“Consumer trust is also part of the nonprofit story. You have to fight for people’s trust, and you have to be authentic to do that.” -Javan
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