383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler

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Overview

Welcome back to our Friday Series, Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.

💡Learn

The importance of getting clear on values, mission and vision

How nonprofits can leverage the curator economy

The role culture plays in your brand and marketing

“The fuel that drives that machine is your content.”

— Eric Ressler, Founder and Creative Director, Cosmic

Episode Highlights

Tonesetting: Marketing is Mission (1:20)
Community voices around this trend (7:50)
Case Studies (10:00)
Pro Tips (11:35)
Why Eric believes Marketing is Mission (14:35)
Action centers + action hubs (16:55)
Creator economy (20:00)
Become a new media company (23:05)
Mindsets about marketing to release and hold onto (27:15)
Case study of this idea in action: Constructive Dialogue Institute (30:10)
Eric’s One Good Thing: Curiosity. (33:50)

Episode Transcript

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Powerful quotes

“Storytelling is mission. The words we use, the way we unpack systemic issues facing our missions. That is the way to attract, market and find your believers in this mission work.” -Becky

“Sometimes I think even the definition of marketing may be where there is some disagreement around this.” -Eric

“We see marketing and the digital hub as a key operational element to that. So much advocacy, fundraising, and volunteer sign up is happening online.” -Eric

“Your marketing, messaging and branding is nestled into the mission.” -Becky

“The fuel that drives that machine is your content.” -Eric

“The attention economy brings all of that together.” -Eric

“What are you doing right now that has high value storytelling in it?” -Becky

“This idea that marketing isn’t mission is the most traditional form of thinking. We want to flip that on it’s head and build it into the next program we spin up.” -Eric

“Communication, design and marketing are so key to the success of any individual effort or organization today.” -Eric

“Marketing can’t be last, it has to be first.” -Eric

“They have built out and invested in a content creation team.” -Eric

“You need to remain curious about what is working, what’s not working and why.” -Eric