376. A Crash Course on Major Gift Qualification - Meg George
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Overview
Meet Meg. She’s Co-Founder and President of George Philanthropy Group, where their team has raised over $1B as major gift advisors, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must-listen for fundraisers with big dreams for 2023 - tune in!
💡 Learn
Why qualification is the key to successfully securing major gifts
How to develop authentic relations as a fundraiser
Major gift best practices for today’s philanthropic landscape
Today’s Guest
Meg George, Co-Founder and President, George Philanthropy Group
“It’s important that we come to philanthropy with the facts.”
Episode Transcript
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Episode Highlights
Meg’s story and journey to where she is today (2:50)
Major Gift best practices considering this current landscape (6:20)
Cultivate a major gifts program that doesn’t exist today (10:00)
Qualification (15:00)
What does modern qualification look like in the digital age (25:50)
Being a change agent (32:50)
A powerful story of philanthropy in Meg’s life (41:15)
Meg’s One Good Thing: Work smarter not harder. (44:50)
Connect with Meg and George Philanthropy Group (46:10)
Powerful quotes
“It’s important that we come to philanthropy with the facts.” -Meg
“Looking at the scope of the philanthropic landscape in America, it is safe to say that spending your time and energy understanding the individual donor is your best shot at raising a lot of money.” -Meg
“Over $15 billion came from mega gifts. That is gifts of $450 million dollars or greater.” -Meg
“Ask them about their business. Understand the financial and familiar world they sit in.” -Meg
“Ask questions about their philanthropy. Ask where they are involved and why they are.” -Meg
Connect with meg
LinkedIn / Website / George Philanthropy Group LinkedIn / George Philanthropy Group Instagram / Website
Connect with Jon
Connect with Becky
Episode Sponsors
Studio Selfie
Julie Confer, Jon McCoy, Becky Endicott + Meg George
