348. Grassroots Marketing for Nonprofits: Tapping Your Power from Within - Racheli Edelkopf

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Overview

Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.

💡Learn

The Story of Friendship Circle
How Nonprofits Can Market from Within
What makes a brand and an organization magnetic

Today’s Guest

Racheli Edelkopf, Founder, The Pedal (thepedal.co)

“If you’re not going a little out of your comfort zone, it’s not going to be be enough to grab people’s attention.”

— Racheli Edelkopf, Founder, The Pedal

Episode Transcript

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Episode Highlights

Racheli’s story and journey to where she is today (3:40)
Core strategies around marketing from within (7:40)
Grassroots Marketing (10:55)
Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)
Cut the jargon and use your voice (18:35)
Risk taking with marketing (22:05)
A powerful moment of philanthropy in Racheli’s life (24:05)
Racheli’s One Good Thing (27:30)
- Open a document and write down every moment you feel during the day when you say “this is why I do it”
- Tell the story from a few angles
How to connect with Racheli (30:30)

Powerful quotes

“How are we making this actual event something that is worth talking about?” -Racheli

“A lot of it was risk-taking, and showing up and asking for things.” -Racheli

“We need to really put aside all of our agendas.” -Racheli

“What would you be posting so that even if I take no further action from seeing your post, I am going to get a lot of value from following you?” -Racheli

“It's about creating content that really is about serving your audience.” -Racheli

“Your email is not a must read…They don’t need to open your email...If you’re asking for something, you need to give them something in return.” -Racheli

“If you’re not going a little out of your comfort zone, it’s not going to be be enough to grab people’s attention.” -Racheli