346. Habits of an Impactful Digital Fundraiser - Caroline Griffin

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Overview

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who’s breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline’s tips are + they’re combined with ample encouragement to be creative, continuously learn, and try new things. Don’t miss it!

Special Guest

Caroline Griffin, Founder, Marketer on a Mission

“If you’re spending your days importing and exporting spreadsheets, something is wrong. It can be fixed, I promise.”

— Caroline Griffin, Founder, Marketer on a Mission

Episode Transcript

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Episode Highlights

Introducing Caroline (1:05)
The importance of having someone focusing on digital (3:00)
Habits of an impactful Digital Strategist: Tracking, strategizing and learning (4:20)
What digital strategists should automate (9:20)
How to prioritize relationships in this role (13:30)
Finding look alike audiences and casting a bigger net (15:40)
Do this/not that for the digital strategist + filling gaps (19:35)
KPI’s and success indicators that matter (21:55)
Mental Health Minute (24:40)
Becky’s One Good Thing for Digital Strategists: Create a content calendar (26:00)
How to connect with Caroline (28:05)

Powerful quotes

“It's really hard to carve out the time, but to be good at this job, you need to be keeping up with what's new and integrating it into your organization so you don't fall so far behind.” -Caroline

“If you're spending your days importing and exporting spreadsheets, something is wrong. It can be fixed, I promise.” -Caroline

“You get to be pals with everybody and be in on all of the planning and all of the conversations, which I think is what makes it so overwhelming at times. But, being synced up and not thinking of those as separate departments ultimately saves time and keeps everyone like running the same race.” -Caroline

“The existing donors shouldn't actually be the people that you're the most focused on and that's what makes this role really unique. You are focused on humanizing and identifying the people that the organization doesn't know yet.” -Caroline

“There's a lot of balancing the quantitative and the qualitative, because you need to pay attention to the numbers, but that one comment on your Instagram post may tell you just as much as a month worth of analytics, and they're both very important to tune into.” -Caroline

“If you keep those important KPIs and goals in mind for yourself for then you'll stop spending as much time on the things that don't actually support those goals. And it becomes easier to recognize the excess that you can do away with.” -Caroline