318. Grassroots Phenomenon: The New Playbook for Democratizing Philanthropy - Alison Moore, Comic Relief US

Alison Moore, Red Nose Day, Comic Relief, We Are For Good Podcast

Listen to this episode

Overview

Meet Alison. This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots campaigns and taking it outside the walls through multi-channel engagement. Tune in for the bold insights and stay for the full display of red-nose-wearing evolved leadership.

💡Learn

Red Nose Day: inception story & where it is today
Collaboration + Innovation among public/corporate/nonprofit partners
Millenials & GenZ philanthropists
Mission of Comic Relief US

Today’s Guest

Alison Moore, CEO, Comic Relief US

“My path and my journey has been informed by a series of of unlocking things and an insatiable curiosity.”

— Alison Moore, CEO, Comic Relief US

Episode Transcript

Download Full Episode Transcript

Episode Highlights

Alison’s story and journey to where she is today (5:15)
Overview of Comic Relief USA (14:10)
Founding of Red Nose Day in the UK (15:00)
Bringing Red Nose Day to the US (16:30)
Their approach to fundraising (23:25)
Millennials and philanthropy today (25:15)
How to spark engagement (27:25)
Innovation + Collaboration to Deepen Impact (34:55)
A powerful moment of philanthropy (39:30)
Alison’s One Good Thing: Focus on Curiosity. (42:15)

Powerful quotes

“My path and my journey has been informed by a series of of unlocking things and an insatiable curiosity.” Alison

“When you say democratize philanthropy it sounds like a very fancy way to describe it. It really means that you don’t have to be Rockefeller, a Carnegie or Bezos to give. Anyone can give and then make a difference. 75% of millennials describe themselves as a philanthropist.” -Alison

“Philanthropy is about taking on the kind of action yourself and then doing it, and rinse and repeat.” -Alison

“Let’s start to create spaces and framing and environments that it’s not only fun and engaging and thought provoking and eye opening, but there is also ease of transaction.” -Alison

“Find a way to take your gift, pour it into something. Everybody can be a philanthropist. Everybody can do something.” -Becky