316. Tapping Hollywood's Advisor: How to Partner with Celebrities to Grow Mission Impact - Sarah Adolphson

Sarah Adolphson, Artemis Agency, We Are For Good Podcast

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Overview

Meet Sarah. This Peace Corp alumna is an expert in entertainment strategy and engagement with extensive philanthropic experience working with many of the world’s leading global celebrities. And yet, there is nothing Hollywood about her love for doing good and the unique ways she unites celebrity and philanthropy. Tune in and understand the opportunity that exists for your mission🎧

💡Learn

The role of celebrity in philanthropy
Core pillars of a successful campaign or event when working with a celebrity, influencer or corporation
Opportunities that exist for nonprofits to partner with celebrities
The mission story of The Artemis Agency

Today’s Guest

Sarah Adolphson, Co-CEO, The Artemis Agency

“Look into your own network and see who are the heroes that you’re working with every day and figure out ways to make them celebrities.”

— Sarah Adolphson, Co-CEO, The Artemis Agency

Episode Transcript

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Episode Highlights

Sarah’s story and journey to where she is today (4:50)

Overview of Artemis Agency (7:45)
The role of celebrity in philanthropy + Opportunity for nonprofits today (12:00)
How Sarah has witnessed philanthropy change throughout her career (17:00)
Examples of successful campaigns (21:25)
What creates a magical partnership (26:30)
Moving into the new year + how nonprofits can challenge themselves next year (31:15)
A powerful moment of philanthropy (33:40)
Sarah’s One Good Thing: Be kind. (36:55)

Powerful quotes

“Being kind is not always easy. It takes some work, especially in today's society where I think that there's so much anger and unhappiness to really dig deep and find that kindness and live with it every single day. It takes it takes work, but it's so important.” -Sarah

“When somebody came to my office, they were coming because they wanted to do good in the world. It was an amazing opportunity for me to be able to get to know people in such a meaningful and personal way.” -Sarah

“The biggest question that we ask when somebody comes to to the agency and wants to help with their philanthropy is what makes you angry?… Then you get to the heart of what they truly care about.” -Sarah

“Think outside of the box when you're thinking of celebrities. They're not just the big names, necessarily. Sometimes they're have influence in other in other ways. Think strategically about who your audience is and who they pay attention to.” -Sarah

“Look into your own network and see who are the heroes that you're working with every day and figure out ways to make them celebrities.” -Sarah

“I want to shout out all of the nonprofit leaders out there, because you are so committed to your work and your missions. You continue to pound the pavement every single day and make the noise that you can and find the dollars that you can. You are doing the hard work and you are changing the world.” -Sarah

“People are kinder to each other than we think and when you look for it will move you because it's out there and it's a beautiful thing.” -Sarah

“Be kind and be good to each other. It changes your entire perspective. If you just lead with that, then you'll lead a fulfilling life and you'll you'll help others.” -Sarah