20. How to Grow An Email List To Power Your Nonprofit + Using Pinterest to Find New Donors - Jess Campbell
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Overview
Meet Jess. She's tackling your email list: how to define it, grow it and flex it for greater engagement. Join us as she provides the Top 4 Ways to Grow Your Email List. Even better - she also tackles how to structure your email messages, and the do's and don'ts of e-communication. We know you'll love hearing about how she creatively leverages Pinterest to engage donors. Seriously. And it's seriously smart and progressive too.
“I would love for nonprofits to not be afraid to show up in an email inbox or be too afraid to make the ask. If you aren’t hearing no you aren’t asking enough.”
How to get smart with an email list and three ways to utilize it in ways social media won’t allow
Top 4 ways to begin growing your email list today
Don’t be afraid to show up for your donors. If you aren’t hearing no you aren’t asking enough
How to leverage Pinterest in an innovative way to grow your reach
Build community together with other fundraisers
Powerful Quotes:
“Fundraising is more fun when we can do it together. We all need to learn from one another and do it together.” -Jess
“Email converts better than social media every day of the week. Period.” -Jess
“If you aren’t building a list, you are falling behind. If you are not re-feeding your list on a regular basis, you eventually will not have an active email list.” -Jess
“If social media accounts shut down tomorrow, those followers are lost to us forever without an email or contact information.” -Becky
“You need to have a multichannel communication approach.” -Jess
“Showing up weekly is not too often if you have great content to share.” -Jon
“I would love for nonprofits to not be afraid to show up in an email inbox or be too afraid to ask. If you aren’t hearing no you aren’t asking enough.” -Jess
“If you speak to everyone you speak to no one. Who is your ideal donor?” -Jess
“70-80% of buying power lies with women. If this is a piece of your ideal donor, they are hanging out on Pinterest.” -Jess
“People look on Pinterest for the “How”, not the “Why”.” -Jess
“The more you ask, the better you get. Do it messy.” -Jess
Top 4 Ways to Grow Your Email List
Ask your social media followers to come over to your email list creatively
Stay Consistent: pick an email cadence and stick with it
Provide Value: you get one “ask” per email (click on this link, donate button, follow us on social media, etc.)
Host an event: Q&A with the program director, state of the union in the organization, COVID-pivot, etc. The cost of admission is simply an email address
3 Tips to begin Utilizing Pinterest
Set up a business account to track analytics and traffic
Link everything to your website
Create 10 different boards - quotes, podcast episodes, Instagram posts, toolkits, how-to’s, and more
Position yourself as an expert
Resources Mentioned
Tailwind - spend less than 30 minutes a week creating, scheduling, and looping your pins
Flodesk- Beginners and experts use Flodesk to create campaigns that grow their business.
MailChimp - design email campaigns
ConvertKit - audience building for creatives
Mailer Light - Become an email marketing expert with advanced tools made easy for you. Includes live 24/7 support and the latest features like landing pages and automation.
CRMs with Email Marketing Functions
Connect with Jess Campbell / Out in the Boons
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